Opal Insights #1:
From manual process to robust digital artwork management
For retailers managing multiple private label brands - across regions and involving their entire supply chain - artwork and label management can be a headache without the right process and systems behind it. Where manual systems are in play, we see brand managers battling with data duplication, laborious tasks and slow, manual procedures involving email, multiple spreadsheets and often more.
No two retailer processes are the same, which is why Opal Artwork’s workflow engine is configured to meet each client's individual artwork management process exactly. We know that visibility of the artwork process, accuracy and speed to market are key to success. By combining tailored business process workflow, digital asset management, artwork approval and integrated reporting, clients have a robust digital process and data source they can trust.
While no two retailer processes are identical, neither are the drivers for implementing Opal Artwork. For some, the motivation is a reduction in artwork approval rounds and adopting a right first-time methodology, others are driven by the need to make the labeling legal and compliance requirements totally robust. Some simply want to implement measurable, repeatable process, or all of these and many more.
Opal Artwork is used by the largest private label retailers in the US, Canada, UK, South Africa, Australia, Japan, China, India and beyond to launch legally compliant labeling and packaging artwork from ideation to print and post launch review.
We help private label retailers develop, grow and protect their private label portfolio through our specialist domain experience, market leading software and supporting services.
To find out more about Opal Artwork or to dig deeper on any topic from our Opal Insight series, please contact Chris Ebbs or Matt Mintman. Call +44 (0) 20 7014 1400 or get in touch via our contact form.