About us

Matt leads our delivery teams and works closely with customers to shape a platform that’s not just easy to use, but built around the real needs of the private brand industry. He’s passionate about turning feedback into smart, time-saving solutions that add real value. Whether it’s refining workflows or driving new features, Matt ensures our roadmap stays both user-focused and industry-relevant.

As Product Director, CTO, and Co-founder, Chris is passionate about building intuitive, user-focused solutions that save time and deliver real value. With a strong commitment to customer-centric product evolution, Chris ensures every feature is designed to meet real needs and enhance the user experience. Our goal is simple: to create technology that works for you—efficiently, seamlessly, and with purpose.

Emma is a Senior Business Analyst with a strong background in private brand packaging and labelling, process efficiency, and operational improvement. Having worked for leading global artwork agencies and spent many years embedded within Big 4 UK grocery retailers, she brings deep industry insight. Skilled in driving integration, streamlining processes, and managing change, Emma blends professionalism with a friendly, practical approach to deliver solutions that work.

Fai is a Senior Business Analyst with extensive experience in retail private brands, having held roles in product development for a Big 4 UK grocer and worked in food manufacturing for private brand retailers. Skilled in scoping workshops, process efficiency, systems, integration, and change management, she combines expertise with a good sense of humour—making collaboration productive, engaging, and focused on delivering solutions that bring lasting value.

Maree has spent the past 10 years with Opal BPM, working closely with clients across Australia and the US to deliver impactful, efficient solutions. Originally from Sydney and now based in London, she brings expertise in change management, process flow, APIs, and data insights. Maree’s collaborative approach ensures every project runs smoothly, delivering clear, measurable value for customers.

David is a specialist in private brand product compliance, delivering the implementation of our software for managing large portfolios across food, formulated, and constructed categories. With 30 years of global regulatory experience and a track record of working with leading private brand retailers worldwide, he is approachable, knowledgeable, and endlessly patient. Skilled in data migration, integration, and regulatory compliance, David ensures complex projects are delivered with clarity and confidence.

Tom is our Post-Implementation and Consulting Services Lead, partnering with private brand retailer customers worldwide to ensure our software adapts to evolving regulatory and business needs across global markets. With experience leading customer success teams for one of the world’s largest software companies, he ensures every customer touch point runs smoothly. Tom’s proactive, solutions-focused approach helps customers get the most value from their investment.